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Strategic Marketing


The marketing problem is simply this. We have something not just to sell, but to market. Our customers are spread out far and wide across the country and across the world and don’t even know we exist. And when they do, they need to be convinced that buying from us makes better business sense than buying from the competition. 
That’s it. Everything else is detail. 
Marketing’s job is to build a product, service or an experience with a compelling story, and reach it to various audiences in ways that are interesting and relevant to these audiences.


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